GIVA has appointed actor Anushka Sharma as the face of Heer by GIVA, its premium jewellery brand featuring gold and lab-grown diamonds, and launched the ‘For You, Forever’ campaign.

The lab-grown diamond jewellery startup will use the funds to strengthen its team, marketing and supply chain as it expands its business.

Lab-grown diamond jewellery brand Mayavé, from the house of Dholakia, has expanded across Delhi NCR with five stores in Noida, Ghaziabad, Gurugram, Dwarka and Netaji Subhash Place.

SENNES partnered with designer Dhruv Kapoor at Milan Fashion Week, showcasing its Toi et Moi lab-grown diamond collection across runway looks on September 22.

Mini Diamonds’ wholly owned subsidiary Namra Jewels has introduced a men’s jewellery collection featuring lab-grown diamonds, with a phased festive-season rollout across online and offline channels.

LIMIRA has entered India’s jewellery market with three lab-grown diamond collections, offering gender-neutral designs in 9KT and 14KT gold through a digital-first retail model.

Limelight Lab Grown Diamonds has expanded its Mumbai retail network with a new mono-brand store in Kalyan, taking its store count in the city to eight.

Jewellery demand in Ahmedabad has picked up ahead of Rakshabandhan, with consumers opting for silver rakhis, coins, lightweight gold jewellery and lower-carat products despite high prices.

Ahead of the India-UK CETA taking effect on July 15, 2026, GJEPC hosted a London Buyer-Seller Meet to connect Indian exporters with UK buyers and expand bilateral gem and jewellery trade.

House of Quadri has introduced The Transitional Edit, a new collection of IGI-certified lab-grown diamond jewellery in 18K gold, designed as versatile fine jewellery for everyday wear and milestone occasions.

Aurya Diamonds has opened a new experiential retail store in Koramangala, Bengaluru, expanding its physical presence with a customer-focused format centred on lab-grown diamond jewellery and transparent shopping experiences.

Lukson, a Laboratory-grown diamond jewellery brand has opened its 10th exclusive store in Bandra, Mumbai, expanding its retail footprint and strengthening its presence in India’s jewellery market.

De Beers Group’s latest US consumer study finds Gen Z driving natural diamond demand, average purchase values rising, and non-bridal occasions accounting for most acquisitions, offering key retail insights.

BlueStone-backed Ethera launched its Mother’s Day campaign and jewellery edit on May 7, 2026, highlighting evolving consumer preferences for everyday lab-grown diamond jewellery through a digital storytelling-led retail initiative.